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03-Module 2 - Content/05-2.5 How To.mp4 359.31 MB
01-Start Here/01-CFC Working Strategy.docx 1.66 MB
01-Start Here/01-Customers From Content 2.mp4 33.81 MB
01-Start Here/01-Customers From Content 3.mp4 86.4 MB
01-Start Here/01-Customers From Content.mp4 109.29 MB
01-Start Here/01-Screenshot_2018-07-03 Customers From Content(1).png 81.26 KB
01-Start Here/01-Screenshot_2018-07-03 Customers From Content.png 99.56 KB
02-Module 1 - User Research/01-Module_1.1_-_Specificity_Strategy_vs._Mirage_Content.pdf 4.03 MB
02-Module 1 - User Research/01-Screenshot_2018-07-03 Customers From Content.png 100.11 KB
02-Module 1 - User Research/01-Specific vs. Mirage Content.mp4 186.67 MB
02-Module 1 - User Research/02-CFC Working Strategy.docx 1.66 MB
02-Module 1 - User Research/02-Identifying Your Best Customers.mp4 109.82 MB
02-Module 1 - User Research/02-Module_1.2_-_Identifying_Your_Best_Customers 1.81 MB
02-Module 1 - User Research/02-Screenshot_2018-07-03 Customers From Content.png 108.62 KB
02-Module 1 - User Research/03-1.3 Getting a Deep Understanding of Your Best Customers.txt 215 B
02-Module 1 - User Research/03-Establishing a User Research Plan and Analyzing Results.mp4 57.09 MB
02-Module 1 - User Research/03-Getting a Deep Understanding of Your Best Customers.mp4 243.36 MB
02-Module 1 - User Research/03-Module_1.3.1_-_Understanding_of_Your_Best_Customers 684.35 KB
02-Module 1 - User Research/03-Module_1.3.2_-_Tactics_to_asking_questions 957.86 KB
02-Module 1 - User Research/03-Module_1.3.3_-_Crafting_your_user_research_plan_and_analyzing_results 590.5 KB
02-Module 1 - User Research/03-Screenshot_2018-07-03 Customers From Content(1).png 91.89 KB
02-Module 1 - User Research/03-Screenshot_2018-07-03 Customers From Content(2).png 182.93 KB
02-Module 1 - User Research/03-Screenshot_2018-07-03 Customers From Content.png 91.27 KB
02-Module 1 - User Research/03-Tactics to Getting User Research Questions Answered.mp4 107.1 MB
02-Module 1 - User Research/04-1.4 Executing on Module 1's Action Items 2.png 158.67 KB
02-Module 1 - User Research/04-1.4 Executing on Module 1's Action Items.png 91.4 KB
03-Module 2 - Content/01-2.1 Content Frameworks.mp4 56.02 MB
03-Module 2 - Content/01-Module_2.1_-_Introduction_to_Content_Frameworks 1.77 MB
03-Module 2 - Content/01-Screenshot_2018-07-03 Customers From Content.png 103.69 KB
03-Module 2 - Content/02-2.2 Mapping Content to the Sales Funnel.mp4 69.49 MB
03-Module 2 - Content/02-Module_2.2_-_Mapping_Content_to_the_Sales_Funnel.pdf 2.49 MB
03-Module 2 - Content/02-Screenshot_2018-07-03 Customers From Content.png 97.44 KB
03-Module 2 - Content/03-2.3 Case Studies.mp4 253 MB
03-Module 2 - Content/03-2.3 Case Studies.txt 742 B
03-Module 2 - Content/03-Module_2.3_-_Case_Studies 4.35 MB
03-Module 2 - Content/03-Screenshot_2018-07-03 Customers From Content.png 96.95 KB
03-Module 2 - Content/04-2.4 Narratives.mp4 166.97 MB
03-Module 2 - Content/04-2.4 Narratives.txt 562 B
03-Module 2 - Content/04-Module_2.4_-_Narratives.PDF 7.42 MB
03-Module 2 - Content/04-Screenshot_2018-07-03 Customers From Content.png 122.15 KB
Read me!.txt 292 B
03-Module 2 - Content/05-2.5 How To.txt 1.07 KB
03-Module 2 - Content/05-Module_2.5_-_How_To 6.57 MB
03-Module 2 - Content/05-Screenshot_2018-07-03 Customers From Content.png 122.02 KB
03-Module 2 - Content/06-2.5 How To.mp4 114.63 MB
03-Module 2 - Content/06-2.6 Mega Projects.txt 661 B
03-Module 2 - Content/06-Module_2.6_-_Mega_Projects 2.65 MB
03-Module 2 - Content/06-Screenshot_2018-07-03 Customers From Content.png 123.18 KB
03-Module 2 - Content/07-2.7 Opinion.mp4 124.42 MB
03-Module 2 - Content/07-2.7 Opinion.txt 469 B
03-Module 2 - Content/07-Module_2.7_-_Opinion 5.06 MB
03-Module 2 - Content/07-Screenshot_2018-07-03 Customers From Content.png 118.38 KB
03-Module 2 - Content/08- 2.8 Data.txt 404 B
03-Module 2 - Content/08-2.8 Data.mp4 219.97 MB
03-Module 2 - Content/08-Module_2.8_-_Data.pdf 4.42 MB
03-Module 2 - Content/08-Screenshot_2018-07-03 Customers From Content.png 121.41 KB
04-Module 3 - Promotion/01-3.1 Introduction to Content Promotion.mp4 10.02 MB
04-Module 3 - Promotion/01-Module_3.pdf 2.16 MB
04-Module 3 - Promotion/01-Screenshot_2018-07-03 Customers From Content.png 81.16 KB
04-Module 3 - Promotion/02-3.2 Content Promotion Research.mp4 136.54 MB
04-Module 3 - Promotion/02-Module_3.2_-_Researching_Promotion_Channels.pdf 7.1 MB
04-Module 3 - Promotion/02-Screenshot_2018-07-03 Customers From Content.png 127.53 KB
04-Module 3 - Promotion/03-3.3 Community Content Promotion 2.mp4 243.22 MB
04-Module 3 - Promotion/03-3.3 Community Content Promotion 3.mp4 10.68 MB
04-Module 3 - Promotion/03-3.3 Community Content Promotion.mp4 114.71 MB
04-Module 3 - Promotion/03-3.3 Community Content Promotion.txt 73 B
04-Module 3 - Promotion/03-Module_3.3_-_Community_Promotion_Strategies.pdf 3.34 MB
04-Module 3 - Promotion/03-Screenshot_2018-07-03 Customers From Content.png 123.8 KB
04-Module 3 - Promotion/04-3.4 Influencer Promotion.mp4 110.36 MB
04-Module 3 - Promotion/04-Module_3.4_-_Leveraging_Influencers_For_Promotion.pdf 13.89 MB
04-Module 3 - Promotion/04-Screenshot_2018-07-03 Customers From Content.png 192.51 KB
04-Module 3 - Promotion/05-3.5 Guest Posting Strategy.mp4 110.26 MB
04-Module 3 - Promotion/05-Module_3.5_-_Guest_Posting_Strategy 7.36 MB
04-Module 3 - Promotion/05-Screenshot_2018-07-03 Customers From Content.png 84.46 KB
04-Module 3 - Promotion/06-3.6 PR Promotion Strategy.mp4 80.21 MB
04-Module 3 - Promotion/06-Module_3.6_-_PR_as_a_Promotion_Strategy.pdf 6.61 MB
04-Module 3 - Promotion/06-Screenshot_2018-07-03 Customers From Content.png 124.17 KB
05-Module 4 - Conversions/01-4.1 Calls to Action.mp4 181.37 MB
05-Module 4 - Conversions/01-Module_4.1_-_Calls_to_Action 1.77 MB
05-Module 4 - Conversions/01-Screenshot_2018-07-03 Customers From Content.png 107.08 KB
05-Module 4 - Conversions/02-4.2 Email Newsletter vs. Product CTAs.mp4 300.83 MB
05-Module 4 - Conversions/02-Lead Nurture vs. Direct Conversions.xlsx 17.01 KB
05-Module 4 - Conversions/02-Module_4.2_-_Lead_Nurture_vs._Direct_Conversions.pdf 2.26 MB
05-Module 4 - Conversions/02-Screenshot_2018-07-03 Customers From Content.png 101.38 KB
05-Module 4 - Conversions/03-4.3 Content Conversion Case Studies.mp4 121.65 MB
05-Module 4 - Conversions/03-Module_4.3_-_Blog_Conversion_Examples.pdf 3.09 MB
05-Module 4 - Conversions/03-Screenshot_2018-07-03 Customers From Content.png 108.11 KB
05-Module 4 - Conversions/04-4.4 AB Testing (Blog CTAs).mp4 132.76 MB
05-Module 4 - Conversions/04-4.4 AB Testing (Blog CTAs).txt 827 B
05-Module 4 - Conversions/04-Module_4.4_-_AB_Testing 1.5 MB
05-Module 4 - Conversions/04-Screenshot_2018-07-03 Customers From Content(1).png 89.51 KB
05-Module 4 - Conversions/04-Screenshot_2018-07-03 Customers From Content.png 126.16 KB
06-Module 5 - ROI and Analytics/01-5.1 Understanding Content Marketing ROI.mp4 132.15 MB
06-Module 5 - ROI and Analytics/01-Module_5.1_-_Content_Marketing_CAC.pdf 2.56 MB
06-Module 5 - ROI and Analytics/01-Screenshot_2018-07-03 Customers From Content.png 104.12 KB
06-Module 5 - ROI and Analytics/02-5.2 The CAC Model.mp4 231.99 MB
06-Module 5 - ROI and Analytics/02-G&C Content Marketing CAC Model.xlsx 110.13 KB
06-Module 5 - ROI and Analytics/02-Goal Setting and Sensitivities.mp4 300.74 MB
06-Module 5 - ROI and Analytics/02-Sales and PPC CAC.mp4 109.13 MB
06-Module 5 - ROI and Analytics/02-Screenshot_2018-07-03 Customers From Content(1).png 260.31 KB
06-Module 5 - ROI and Analytics/02-Screenshot_2018-07-03 Customers From Content(2).png 123.03 KB
06-Module 5 - ROI and Analytics/02-Screenshot_2018-07-03 Customers From Content.png 93.13 KB
06-Module 5 - ROI and Analytics/03-5.3 Which Google Analytics Reports Are Useful for Content Marketing.mp4 104.1 MB
06-Module 5 - ROI and Analytics/03-5.3 Which Google Analytics Reports Are Useful for Content Marketing.txt 81 B
06-Module 5 - ROI and Analytics/03-Screenshot_2018-07-03 Customers From Content(1).png 129.34 KB
06-Module 5 - ROI and Analytics/03-Screenshot_2018-07-03 Customers From Content.png 107.81 KB
06-Module 5 - ROI and Analytics/03-Setting Up Google Analytics Goals.mp4 34.59 MB
07-Module 6 - Scaling/01-6.1 Why A Content Marketer Isn't A Writer.mp4 6.8 MB
07-Module 6 - Scaling/01-Module_6.1_-_A_content_manager_isn't_a_writer.pdf 1.19 MB
07-Module 6 - Scaling/01-Screenshot_2018-07-03 Customers From Content.png 128.52 KB
07-Module 6 - Scaling/02-6.2 Options to Create High Quality Content at Scale.mp4 148.07 MB
07-Module 6 - Scaling/02-Module_6.2_-_Options_to_Create_Quality_Content_at_Scale.pdf 8.53 MB
07-Module 6 - Scaling/02-Screenshot_2018-07-03 Customers From Content.png 85.95 KB
07-Module 6 - Scaling/03-6.3 How to Find and Hire Writers.mp4 168.4 MB
07-Module 6 - Scaling/03-Grow-and-Convert-Writer-Onboarding-Guide.pdf 56.31 KB
07-Module 6 - Scaling/03-Module_6.3_-_How_To_Find_and_Evaluate_Freelance_Writers.pdf 6.35 MB
07-Module 6 - Scaling/03-Screenshot_2018-07-03 Customers From Content.png 108.1 KB
07-Module 6 - Scaling/04-6.4 How Much to Pay Writers.mp4 36.19 MB
07-Module 6 - Scaling/04-Module_6.4_-_How_Much_to_Pay_Writers.pdf 519.3 KB
07-Module 6 - Scaling/04-Screenshot_2018-07-03 Customers From Content.png 116.67 KB
07-Module 6 - Scaling/05-6.5 How to Manage Freelancer Writers.mp4 97.18 MB
07-Module 6 - Scaling/05-Module_6.5_-_How_to_Manage_Writers.pdf 434.14 KB
07-Module 6 - Scaling/05-Screenshot_2018-07-03 Customers From Content.png 110.65 KB
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